THE BEGINNING
This brand was born from a personal quest for a scent that truly mirrored my essence, a representation that was notably absent in the fragrance sphere. As a black woman, the journey to establish my brand has been nothing short of challenging, yet here we stand, launching two years later! I dare to be the image I yearned to see, possibly inspiring others along the way.
WHEN BUILDING GARCELLA I KNEW THAT THESE FOUR VALUES THAT I HOLD TRUE TO MYSELF HAD TO REFLECT INTO MY BRAND.
PASSION: ADDING VALUE TO ONE'S INDIVIDUALITY AND TRANSFORMING INTO A NEW VERSION OF ONESELF.
DARING: PUSHING THE BOUNDARIES OF THE CONVENTIONAL/STEREOTYPICAL THOUGHT AND SAYING FUCK IT.
INDIVIDUALITY: BEING YOURSELF BY WHATEVER MEANS. ALWAYS CHOOSING YOURSELF REGARDLESS OF HOW OTHER FEELS AS IF ONE SHOULD BE PERCEIVED.
BALANCE: A NOTABLE FRAGRANCE THAT ALLOWS A PERSON TO SWING EITHER WAY WHEN IT COMES TO THE NOTES. YOU CAN BE A MOGUL ONE DAY AND THE SULTRY SAINT THE NEXT.